5 Confusing terms for a designer 

Getting thrown into the world of graphic design can sometimes feel like learning a new language. Let's take a look at 50 commonly used design words, shall we?

 tracking, warm colors, cool colors, CMYK, RGB, OMG. There are a lot of technical terms thrown around and it can get confusing at the best of times. But, if you’re finding yourself confused, never fear—we’re here to help.

So, whether you’re a new designer yourself, are just a little curious, or are simply trying to decipher your designer’s emails, sit back and relax as we break down some common terms for you.

Published by aravind kannan

01 White Space vs Negative Space 

White Space

white space is any section of a document that is unused or space around an object. 

Negative Space 

A deliberate attempt to leave space around or within shapes to create a meaningful visual illustration. 

02 Tracking vs Kerning 

Tracking 

A technique in typography that lets you add or subtract the uniform space between groups of letters its called also letter spacing 

Kerning 

To adjust the spacing in between individual characters in a word. 

03 Lettermark vs Wordmark 

Lettermark 

A logo design with a distinct typography style based on letters such as initials or abbreviations 

facebook 

Unique typographic treatment is given to the brand name

04 Hue vs Color

Hue

The purest form of color, one that's not a tone or a tint.

Color

An all-encompassing word referring to a hue, shade, tint, and tone. Any value of a hue refers to a color.

05 Ascender / Descender

The ascender is the portion of a lowercase letter that extends above the mean line of a font (the x-height). On the other hand, the descender is the portion of a letter that extends below the baseline of a font